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published in Golf Business
Magazine, Dec 2002 Tim Ogle
Although organizations may use
different systems and terms,
merchandise may be classified into two major groups or
departments. Each of these may contain several merchandise
classifications, or categories, and several
sub-classifications.
You may ask, why is this important, and how many
classifications should be calculated for open-to-buy
purposes?
If 25-35 classifications were calculated, open-to-buy plans
would
obviously be more accurate than planning only eight to ten classifications. However, for practical reasons, many
buyers have limited their planning to major classifications
and
simply estimated the the remaining, or sub-classifications.
This
compromise impacts the bottom line.
Inventory planning affects profits. For example, if only
major
classifications are calculated, purchases must be estimated
for
the remaining uncalculated sub-classifications. If estimates
are
low, sales can be lost. If high, excess inventory investment
is
required, cash is tied up, and season-ending markdowns
decrease average profit margins.
As important as it may be to calculate ALL merchandise
classifications, the number which are calculated is only
part of
the equation. Open-to-buy planning should be adjusted every
month. Without monthly updating, buyers must subjectively
react to actual sales by making mental adjustments for moth
major and sub-classifications as the year progresses. If
buyers
do not adjust purchases to actual sales levels, high budget
errors will accrue, causing compounded over-stocking by the
end
of the budget year. Low estimates can cause under-buying,
low
shelf stocks and unplanned replacement orders.
There are two types of open-to-buy systems: forecasting and
replacing. Replacement orders are a reaction to past sales.
Forecasting is the anticipation of future sales. Accurate
and updated
forecasting eliminates the need for replacement orders.
Monthly updating keeps forecasts accurate. Open-to-buy
plans,
which are adjusted monthly, help ensure that inventory
forecasts are corrected back to budget plan every month, for
all
future months, virtually eliminating over or under stocking.
A
side benefit is that optimum inventory levels in every
classification will turn faster, creating a fresher look in
the shop,
more customer interest and higher sales.
Just as it is difficult for managers to construct perfect
budgets,
it is even more difficult for buyers to sub-divide those
budgets
into multiple classifications, then forecast sales,
purchases and
inventory levels for more than a year in advance for every
classification. Yet, this is what most buyers have been
charged
with doing.
To compound the challenge, few buyers have been provided
with
corporate tools to perform the task. Most managers and
buyers
have come to accept partial classification planning with no
monthly updates as the best available solution. The absence
of
objective procedures for inventory planning has virtually
exempted the process from management review. Far greater
accuracy in open-to-buy planning can be achieved by a
combination of calculating an open-to-buy for all 25 to 35
merchandise classifications and updating the open-to-buy
calculations every month.
Tim Ogle is the Founder and
President of Open To Buy Wizard software.
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